Since then NVIDIA has continued to flesh out GeForce Experience, and while AMD’s position has largely been one of copying NVIDIA and catching up, there’s something to be said for knowing when to copy a good idea for the benefit of your users.įirst announced back at their Hawaii event and released in beta shortly thereafter, AMD’s take on the GeForce Experience style utility is the AMD Gaming Evolved Client. In this respect the originator for this trend and the leader thus far has been NVIDIA, who kicked off this latest wave in ecosystem development with the release of their GeForce Experience utility a bit over a year ago. The most recent spurt of ecosystem development has been especially focused on the software aspect, with AMD and NVIDIA branching out beyond drivers and control panels to offer more functionality and features through utility applications. Born out of a desire to improve sales by offering additional functionality and to get a leg up on the competition in what’s otherwise a market of near-perfect substitutes, we have seen everything from APIs to middleware to software rolled out alongside video cards to develop these ecosystems. Over the last few years we have seen both AMD and NVIDIA become increasingly interested in developing and nurturing software ecosystems around their products.
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